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TOF: Building awareness (addressing the problem head-on and rallying people behind you using those pain points)

MOF: Inciting consideration (making your audience think they may require this solution, educating them on available options, and helping them pick one)

BOF: Driving conversion towards your product/service (convincing them that your solution is the best)

For your brand, as it stands, we will need:

  1. Problem agitation, community-building content (TOF- 40%)
  2. Hero v/s Villian (MOF- 10%)
  3. Lead generation/Conversion content (BOM- 50%)

Content Strategy summary**:** A balance between hammering the problem that exists, and demonstrating all the things you do to solve them, with an injection of “us v/s them” content.

A breakdown of what topics this would translate into: