Requirements of this process:

• [ ] You need to understand your audience deeply
• [ ] You need a no-brainer offer for a specific audience
• [ ] You need to have specific milestones and results that you can share
• [ ] You need to be undeniably brilliant at what you do have results to show for it
• [ ] You need to be willing to play the game of social growth and not be too pedantic about tone

Positioning:

Positioning Statement:

Target Audience:

Daily Breakdown:

Monday → Top of Funnel

Tuesday → Middle of Funnel

Wednesday → Bottom of Funnel

Thursday → Middle of Funnel

Friday → Top of Funnel